It's simple, you know?
Powered by inSTREAMLY and hosted by Katarzyna Dąbrowska, "It's simple, you know?" is a podcast that navigates through the world of game streamers as a medium for brands to communicate and interact with Generation Z. inSTREAMLY is the leading platform connecting top brands to streamers worldwide for branded content partnerships. Do you want to know how to cooperate with streamers and why it is a good strategy for your brand? Are you looking for streaming insights? Do you want to stand out and be relevant to a young and influential audience? On this podcast, we share our knowledge of the streaming world, discuss its massive potential, interview important industry players, and bring exclusive content for you to start running innovative branded campaigns that bring superior results. Subscribe and stay tuned for new episodes every other Tuesday.
Episodes
24 episodes
Here's how you do business in India
Every community, be it your local football team or the people of your country as a whole, has its own traditions, customs and the way it does certain things. This week, we’ll take a closer look at one of the most diverse and unique communities ...
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Season 2
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Episode 3
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55:34
Shooting games are tactical. War is mindless.
The war in Ukraine has affected us all in more ways than we could’ve imagined. This week we’ll discuss just that with Daniel Kloud, the CEO of Entropiq, one of the most important rising stars of European esports teams.How has the...
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Season 2
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Episode 2
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38:50
In business you don't always know what's next. And that's okay.
We are starting off the second season of It's Simple You Know? with a discussion with Sam Cooke, the CEO of Esports Insider, one of the most influential esports-related media outlets in the world.How to scale your busines...
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Season 2
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Episode 1
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45:32
Leo De Biase: what is the reality of esports and gaming in Brazil?
Brazil is an absolute powerhouse within the worldwide gaming industry, as one of the largest markets and with tremendous potential. However, what exactly is behind these statements? What is the reality of esports and gaming in Brazil? ...
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Season 1
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Episode 21
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46:35
A profession of an Innovation Broker: how to turn an idea into a business.
Being an Innovation Broker is all about personality and knowing how to build rapport with scholars, scientists and the business world. The idea is to find what the market is lacking, be flexible in terms of building communication and understand...
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Season 1
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Episode 20
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57:52
Monetisation of esports. Is there really a pot of gold at the end of the rainbow?
Investing in esports doesn’t necessarily mean high returns. How much you'll earn or whether you’ll make anything at all depends on several factors. So what are they? Why are esport marketing campaigns still witchcraft for many? Why is it so har...
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Season 1
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Episode 19
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50:46
“They sell dreams. The whole industry operates upon the promise that one day it’ll be big.”
What’s the truth with esport? Is it just a bubble, or is it a stable business in which everyone can expect to earn a reasonable profit? Where's the money in esports? Who earns the most? How can the community around the competition be monetised?...
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Season 1
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Episode 18
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51:04
“It’s not about the venue, it’s all about content. And content builds community.”
Esport is no longer something niche, it's made its way completely to the mainstream. It’s not just entertainment but a powerful business, driven by the talent of young players, streamers, enthusiasts of electronic sports who are in need of thei...
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Season 1
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Episode 17
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55:20
It’s not all about money.
In the startup ecosystem, sometimes there’s an impulse to party with the investor’s money. But does this backfire and when? What should you look out for when someone wants to throw money at your startup and what should you avoid? When and why s...
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Season 1
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Episode 16
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54:22
“You can create ideas out of thin air. That’s what I like about the streaming world.”
Matthew Kiichi Heafy is a man of many talents. He’s a streamer, musician, vocalist, and a leader of heavy metal band Trivium. He devoted his life to music 20 years ago and has toured the world, played a ton of gigs and has some of the most dedi...
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Season 1
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Episode 15
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56:02
“Do things out of genuine interest. Don’t do them just to prove the point”
Brent Liang is an incredibly inspiring 23-year-old entrepreneur, who already has a couple of startups in his portfolio, has seen half the world and ticked an item off his bucket list - to shake the hand of a president which happened to be Bill ...
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Season 1
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Episode 14
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50:36
Esports - how it’s done in Australia.
Chris Derrick and Sean Callanan are co-founders of Play Media, a digital media agency based in Melbourne, Australia that’s focused on helping brands get involved in video games. Both of them have a professional background in sports - Chris work...
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Season 1
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Episode 13
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35:28
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The check you don’t write is a lot more painful than the check you do write.
Michael Sackler began his career as a film producer. He quickly founded Rooks Nest - an award winning production company, supporting visionary filmmakers in bringing distinctive stories to an international audience. After a few years he took a ...
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Season 1
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Episode 12
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42:25
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“Alliance is compared to Arsenal quite a lot as an organisation”
Kelly Ong is a Chief Strategy Officer at Alliance. Her responsibilities lie in supervising performance, business operations and hype divisions for Alliance. It won’t be an exaggeration to say that she might be the most passionate p...
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Season 1
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Episode 11
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51:24
Is this the future of sport?
Chase Baker is a former professional American football player. He represented Boise State for five years, followed by a career in the NFL playing for the Minnesota Vikings. Even though he’s left the game a player, he never abandoned his passion...
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Season 1
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Episode 10
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38:44
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Are you getting what you paid for? (and how to watch cartoons for a living)
Sarah Cotenoff knows all the tricks of the podcast advertising world. Her years of experience in the industry are complimented by her MA in Media studies. In 2015 she plunged into the world of podcasts, and the experience she gained led her to ...
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Season 1
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Episode 9
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40:50
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“Empower streamers and their audience: this is what inSTREAMLY wanted to inspire.”
Wiktoria Wójcik is an extremely talented and hard working individual. She might be young but she came a long way to be where she is today. From being a streamer herself, through hosting esport events, and working in an esport organization, she ...
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Season 1
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Episode 8
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49:28
“Esports can be a very tough world.” - Graham Pitt
Saying that Graham is a pioneer of esports is not an exaggeration. He was there from the early 2000s, as a computer games enthusiast playing with his friends on LANs till sunrise! A passion that evolved into a professional career and a...
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Season 1
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Episode 7
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1:00:18
“We are the agents of Cristiano Ronaldo or Lionel Messi of esports.”
Jérôme Coupez is the founder and CEO of Prodigy Agency - a leading esports representation, management and marketing agency. Zywoo, Scream, Mixwell - biggest names of the esport world are represented by Prodigy Agency. Jérôme is the man behind a...
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Season 1
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Episode 6
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56:14
“I founded For The Win because I couldn’t leave esports. I couldn't leave video games.”
Ramiro Teodósio is a truly inspiring individual. He was a professional League of Legends player while still in the Law School, then he decided to popularize esports in Portugal and founded For The Win Esports - a leading organisation in Portuga...
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Season 1
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Episode 5
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55:03
“Twitter is for journalists and celebrities so why did the esports industry start using it?”
Fernando Rojo is a Communications Manager at the Good Game Group. He is only 23 working for a top spanish esport organisation - Giants Gaming. There are no secrets for him in the social media world and he shares his knowledge with his students ...
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Season 1
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Episode 4
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42:56
Why is G2 Esports the world’s leading esports organisation?
Łukasz Żołynia is a Partnerships Manager at G2 Esports, which for the uninitiated is a leading esports organisation. In this episode, you’ll hear how he turned his passion for gaming into a successful career. Spoiler alert: he proves that sitti...
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Season 1
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Episode 3
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55:20
How can brands inspire a sport fan level of devotion?
Misha Sher is a Vice-President of Sports & Entertainment at MediaCom. In the episode you’ll hear about working with leading brands, athletes and companies in the branded marketing industry as well as obstacles that came with the global pand...
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Season 1
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Episode 2
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34:44
It's simple, you know? - Introduction
Powered by inSTREAMLY and hosted by Katarzyna Dąbrowska, "It's simple, you know?" is a podcast that navigates through the world of game streamers as a medium for brands to communicate and interact with Generation Z. inSTREAMLY is the leading pl...
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Season 1
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Episode 1
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2:06