It's simple, you know?

“You can create ideas out of thin air. That’s what I like about the streaming world.”

Matthew Kiichi Heafy Season 1 Episode 15

Matthew Kiichi Heafy is a man of many talents. He’s a streamer, musician, vocalist, and a leader of heavy metal band Trivium. He devoted his life to music 20 years ago and has toured the world, played a ton of gigs and has some of the most dedicated fans in the world. 

Four years ago, he joined Twitch and became a full time streamer, capturing his everyday life and taking the camera everywhere, including on tour, on his yoga classes, and brasilian jiu jitsu sessions.

Tune in to listen about his start as a streamer, why he decided to do it, how he was able to build a solid community and brand, and what his advice for aspiring musicians is!